When Västermalmsgallerian’s new design took shape, old and new merged into a modern, vibrant identity centred on its urban character. The nearly 30-year-old façade sign was elevated as a tribute to its timeless expression, while bolder choices in colour and typography strengthen recognition across the city, digital channels and on-site. A geometric illustration style and distinctive pattern complete the identity, reinforcing the gallery’s unique voice. A collaboration with our sister agency Tillsammans!
